Selling guide · Metro Detroit
Doni's sellers get a builder's assessment of their own house, pricing built on real sold data, and a negotiator who has been the general contractor, the flipper, and the buyer's advocate. That combination moves houses and protects your bottom line.
Free download · 2026 edition
The same playbook Doni walks every seller through, in writing: pricing off recent sold data, prep that actually pays, honest disclosure, and negotiating from strength. Yours free, no forms to fill out and no email required.
Price it right, on purpose
The prep checklist that pays
Disclosure, negotiations, and the as-is playbook
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The five steps
01
The builder's-eye tour of your own house
Before anything lists, Doni walks your house the way buyers and inspectors will: what shouts, what whispers, and what you can fix for real money versus what you should just disclose and price for. You get a repair priority list, not a remodeling bill.
02
Sold comps, not last year's memory
Your house gets priced against the last six months of actual sold data in your subdivision, adjusted for condition, updates, and the current market's appetite. The goal is maximum net proceeds in minimum days, not a vanity number that sits for 60 days shedding value.
03
High return, low spend
Deep clean, de-clutter, fix the drips and the burned-out bulbs, and put the roof and furnace records in a folder. Ninety percent of sellers don't need a remodel; they need ruthless tidying and a few hundred dollars in hardware. She'll tell you which ten percent you're in.
04
Week-one traction matters
Because it does. Every house has a story, and the marketing says so: honest listing copy, professional photography that shows the bones, staged advice that helps buyers picture their stuff in your rooms, and a rollout that gets the right agents and buyers looking in week one.
05
The net-proceeds math, always visible
Offers, counteroffers, inspection requests, appraisal, and the day-of-closing surprises: Doni manages every step so you sell from strength. When the market shifts mid-listing, you'll know immediately what it means and what the options are.
The as-is playbook
The house with the dated kitchen, the worn carpet, or the basement history has a buyer. The trick is three things: disclose everything honestly, price the condition into the number, and put the house in front of the buyers who value its bones.
Doni has sold problem houses for strong numbers because she speaks the language: she fixes them, flips them, and has rebuilt her own. When buyers and their agents know you're representing the house truthfully, fear drops and offers rise.
Where others see deal-breakers, she sees problems to solve
Difficult situations, handled
As-is, dated, or marked by decades of hard family living: priced honestly, disclosed completely, and marketed to investors and renovators who see the upside.
Deaths, divorces, relocations, and health changes are why a lot of houses sell, and they come with emotion and deadlines. Doni moves these with extra patience, clearer timelines, and honest counsel from the first call.
Transfers and relocations don't wait. Her team handles prep remotely, coordinates contractors, and gets the house to market on your timeline, wherever you're moving.
Overwhelmed is normal. Her clients come in worried about getting taken advantage of or making a costly mistake; they leave with clarity and a plan. The stress is her job, not yours.
Value it before you list it
Tell her about your house and she'll come back with what it's worth and what it would take to get there. She'll even tell you the honest version of whether it's a good time to sell your particular house.
Tell her where things stand. She'll get back to you, usually within a day.
Got it. Talk soon.
Your note is on its way to Doni and Emma. Expect a reply within a day or so.
In the meantime: every house has a story, and yours just got a lot less complicated.